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Next you need to look at your website. When a viewer goes to your website, they need to be impressed or see a need to stay within 15 seconds or else they will leave. A viewer is very impatient. However, when buying traffic, these are not sites they directly expected to see, therefore their attention span is even less, maybe 5 or 10 seconds at most.
That means, you need to not have a cluttered website. You need to state perfectly clear what you are providing and not give the viewer too many confusing options. The best results we have seen come from one page specific ads on your website, with only one or two smaller ads or banners on it.
While sending the viewer to your main site that has more options on it will not mean it will fail, it just might not receive as high a profit as with a specific product on it that the viewer can quickly and easily see.
The last step and what I feel the most important step is keeping track of statistics. You need to keep track of everything, everytime you buy traffic. You need to know what category you used, how your website looked, how many banners you had on it, how long your ad on your website was and basically everything.
If you buy 10,000 hits, keep track of how many times a viewer clicked on a certain banner. See which ones work better than others. See how long your viewers stayed. This can usually be done in most hosting control panels. Keep track of how many sales you got or how much affiliate revenue you earned. This is the best way to maximize your profits.
Sometimes you might not make a lot of click throughs or profit the first time you buy traffic. Study what you did and try a different category or set up your website a little differently. Then buy more traffic and compare which way went better. Learning from failure is the best way to succeed.
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