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Understanding The Importance Of Traffic
The first and most vital thing to understand about marketing your website is that you need lots and lots of traffic. There are various ways to get traffic to your site, however here we are concerned with Traffic Exchange Traffic
Website Traffic is, in the main a numbers game i.e. the more traffic you get to your site, the more sales you will achieve. Its a bit like the scatter gun approach. If you are a machine gunner in an outpost on the beach and you see swarms of invaders coming towards land, you dont aim at any one in particular, you just move your machine gun roughly in the direction of where the enemy is and let fly with the trigger!!. Its the same idea with traffic to your website
It doesnt pay to be too choosy as to who comes to your website. All you want is stacks and stacks of people. Eventually, sooner or later someone will buy something. Of course if you are not getting much traffic then selling anything will be a pretty hopeless task
The key is volume. Most commercial sites buy traffic in blocks of 10,000 hits, and no one would think of measuring an advertising campaign on less than the same number. So the important thing for a new website is to get lots and lots of traffic, from absolutely anywhere
How Traffic Has A Spin-off For Search Engines
Among the many things that a Search Emgine will look at when assessing your sites ranking is how much traffic you are getting. If you site hardly gets a visitor, as will be the case with most new sites, then it is hardly worth having such a site in the database. If next to no-one is going to your site, then it obviously cant be a very good or worthwhile site - at least thats how the Search Engines look at it. Remember there are billions of sites, and the number is doubling every 4-6 months, so a Search Engine just cant afford to have you in the database if you get next to no visitors
This argument also works the other way round. If you are getting lots of traffic, the Search Engines have absolutely no idea where the traffic is coming from. So they dont know that it all came from a Traffic Exchange, or a Safelist, or an Classified Ad site etc. But they do know that you are in the top 100,000 out of all websites for traffic so therefore they cant possibly leave such a popular site out of the Search results
Another very important spin off with lots of Traffic is that other |